Ad for hummel apparel - For this ad it was my charge to create something from nothing. It's true. I had no initial direction except for which jersey and short to show. After doing a little research into the hummel brand, I decided to take this tabloid approach. hummel has a history of positioning themselves as current, trendy and slightly offbeat. I felt like this approach would work. After seeing the ad, hummel agreed without any modifications. It's a strong visual stop for the casual reader.