![](https://s3images.coroflot.com/user_files/individual_files/542458_je9ec5xjd6ur067ynwl4tnglp.png)
![](https://s3images.coroflot.com/user_files/individual_files/542458_oj30bl6bjsxok8pgfznkrvjrz.png)
I specifically observed a problem in GREGGS stores, in that there were often large queues, with high pressure and fast sales at the front of the queue, leading to a difficult situation for customers. This combined with a marketing opportunity that is in line with GREGGS' current trajectory towards a focus on health, the environment and student markets, and in the climate of the addition of a new law, and new trends setting out a growing market in re-usable bags, set up the insight that would guide this project.
![](https://s3images.coroflot.com/user_files/individual_files/542458_kr46ho2f9hjzjllnnxehv9wbe.png)
Through considered personal demographic research at peak times, I set out a case for targeting students with the product. The above data is compiled from two visits to wildly different greggs locations, both at lunchtime, one in the CBD, and one in a student-centric area.
![](https://s3images.coroflot.com/user_files/individual_files/542458_xeqyuxuahzcbmbqosnandor4g.png)
I developed the design through physical, rapid prototyping, and sketching. I decided that in terms of graphics, 'less is more', as it would fit in with the new, cleaner brand image more popular with younger generations.
![](https://s3images.coroflot.com/user_files/individual_files/542458_gchowahzf8jttyt9pyvobajne.png)
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