GM Press Kit - A design of a GM Press Kit that introduces the 08 Chevy Aveo at the 2008 Frankfurt Auto Show. The objective was to reveal the vehicle and its new features as well as relate to a historically enamored German culture. The final product integrated the vehicle into a series of historically significant German sites.
Famous Footwear Exploration - Roll Fold Book:
Book comprised of a series of designs that depicted the reality of the Famous Footwear’s retail environment. The clean and colorful nature of what customers observe when they enter the store versus the reality of how the store is run reflected by the black and white photography. Design elements and negative space integrated into all panels as a means of creating a cohesive design. The objective was to explore a space and reveal your findings through a roll fold book format.
Famous Footwear Exploration - Roll Fold Book:
Book comprised of a series of designs that depicted the reality of the Famous Footwears retail environment. The clean and colorful nature of what customers observe when they enter the store versus the reality of how the store is run reflected by the black and white photography. Design elements and negative space integrated into all panels as a means of creating a cohesive design. The objective was to explore a space and reveal your findings through a roll fold book format.
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Book Design