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International Justice Mission (IJM)
"It's Your Move" digital campaign branding + social media design.
In collaboration with Bittersweet Creative Group
International Justice Mission is a human rights agency that brings rescue to victims of slavery, sexual exploitation and other forms of violent oppression.
The "It's Your Move" campaign was developed to inspire current constituents to share with their networks the issues of injustice and how IJM is solving it. The campaign was comprised of messaging strategy, campaign branding, 5 short videos, a microsite, and 25 social media shareables to be deployed over a 3 month span. Tomboy lead on brand development and the social media shareables.
