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Fitspo
Design of a series of FITNESS protein-bar packaging.
Repositioning and modernizing of the brand to reach a wider range of consumers (active and sports people).
New logo for the new name of FitSpo. Massive typography (block-serif font) in combination with the prominent red square which is leading in the entire series. Showing a cross-section of the bar was necessary to ensure that the client understands the make-up and consistency of the product.
