A selection of great Money Mammals swag! There are dozens of great products available to member banks, and as you can see, visual identity is carefully maintained across the entire line.
This is my package design for The Money Mammals DVD and its counterpart music CD, which teach kids basic lessons in managing their money. The DVD is marketed in credit unions nationwide, and there are over 5000 copies in print so far.
This newsletter is produced quarterly, in printed form, for all participating client institutions to send to their members. Each client includes their own custom content, so of course it is important for me to take an organized approach in terms of layout and output for press. (Illustrations are by Patrick Rooney.)
My design of these fun t-shirts was inspired by my colleague Patrick Rooney’s fantastic character illustrations, which I have incorporated in the designs. For The Money Mammals, I am always looking for design solutions that work as well for kids as they do for their parents.
My design for the cover of the Money Mammals Fun Book, which contains pages of games, coloring, and other activities designed to help kids learn the value of money. Note the "Your Credit Union" logo is a placeholder; each client customizes with their own.
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The Money Mammals

The Money Mammals is a program that helps banks and credit unions to teach their younger customers about money. I have had the good fortune of overseeing all visuals for the program since its inception. A vast assortment of collateral materials are available to client members of the program, and all of these are produced under my direction, the vast majority executed by me.

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Freelance, Full-time, Moonlighting
Todd Slater
Art Director Caldwell, NJ