![](https://s3images.coroflot.com/user_files/individual_files/460614__4CF_VUr7wp2jUNmoj0RvST9K.png)
Effort began with starting a social space for rabid JetBlue customers to weigh-in on what they wanted out of a Loyalty Program. This laid the foundation for what would become a brand new frequent flyer program unlike any other.
![](https://s3images.coroflot.com/user_files/individual_files/460614_CrStCElNRMLf4hnWbfomuE5SD.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/460614_RNAPhTXgOAahMCcNfYLbQSByJ.jpg)
Website to support campaign with a direct call to action to JOIN the program.
![](https://s3images.coroflot.com/user_files/individual_files/460614_YjjT5xxwswBoY_U7ta3kYptHd.jpg)
Individuals stories with what they are True to. This was purely their story. It wasn't intended to be a shill for Jetblue. Which was in line with the brand that is Jetblue.
![](https://s3images.coroflot.com/user_files/individual_files/460614_PhD05SfF9nve_iIJFaXUDN2hn.jpg)
Takeover of LaGuardia and the subway system in NYC.
![](https://s3images.coroflot.com/user_files/individual_files/460614_so97uwURokhdGWI8TO4qf_5Wu.jpg)
From the sponsorship of one of the biggest yoga events in Central Park to video that ran on Hulu, the message was a consistent one - you are true to something and we are true to you.
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