Centre Life Finance
Brand identity, corporate overview, ad campaign for Centre Life Finance, division of Zurich Financial. Centre Life was in the business of life settlements, essentially buying secondary life insurance policies from senior executives when they retired from their jobs. CLF continued paying the premiums; the policy holder received a cash buyout; Centre Life received the benefit in the end. Win-win for everyone. We created a brand look and image that was fresh, bold, contemporary yet very professional and high-end.