FILA ANATOMIX ULTRA
http://conceptkicks.com/fila-anatomix-ultra-tobin-dorn/
The ‘Anatomix-Ultra’ running shoe is a mixture of human and ostrich anatomy studies. Strategic points for ground contact during landing, transitioning and toe off were analysed in both humans and the ostrich to result in a hybrid running outsole that is super flexible, cushioned, stabile and lightweight.
Designed, developed, tested at the DASS Creation Center (Ivoti, Brazil)
Marketing: GAD
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