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FS Identity
Fianza Segura is a firm insurance agents and consultants from Bajio region in Mexico whom offer specialized solutions for each particular client, they work especially with people in the construction industry. Despite of having several years in the market they did not have a solid and recognizable corporate identity. The logo and applications represent the abstraction of a padlock which reinforces the message of commitment and security that the client meant to communicate to their potential consumers, in turn the selected color palette managed to create a sense of modernity that was needed to attract a wider range of public.
