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MSBA Training Materials

A last minute request came in January of 2015. Amie Ward of the Baltimore Bartender’s Guild had less than a few days to have promotional material created for an upcoming fundraiser. I wasted no time after discussing the goals and specifics of the event, which is held as a cocktail contest with area bartenders using creative skills to impress ticketholders. I wasted no time, creating a custom illustration that would communicate the event as well as the aspects of fundraising for cystic fibrosis. It was important for the postcard to be smartly designed and on trend, and I chose the color palette and imagery to align with those goals. The design was produced and approved in less than a 24 hour period, and produced by Work Printing within 48 hours. The end result was a high quality postcard that was distributed through bartenders all over Baltimore. The event was very successful, sold out, and the icing on the cake was that Amie’s cocktail took home first place.

Tanya Roberts
Communications Designer & Project Manager Baltimore, MD