productive scribbling
Promotional material: Context and scale
Method
Market opportunities - I created a small 'operations map' to show where Radial would fit within the company, and the possibilities for expansion
gLike
Gillette
During my second year at Sheffield Hallam, Gillette approached us to take part in a live brief. Having already worked with Ideal Standard, this was a chance to build upon the knowledge and experience I had already developed.
Rob Yates, Principal Scientist at P&G, delivered the brief, and I set to work trying to create a new area in the beauty and grooming market.
My work centred around facial hair 'styling', a sector that is gaining momentum.
My response was Radial: an ergonomic styler that fits into the palm and has a variable blade position, allowing the user to set the closeness of their shave.
I was shortlisted, and presented to the Gillette Board at their Headquarters in Reading.
