Brand identity/conceptual design for celebrating sixty years of the College of Arts and Architecture at Penn State University (1963/2023). This was an annual celebration campaign for promoting the College through 2023 at several college and alumni/donor events: Primary brand mark and design elements.
Holiday card sent to alumni and donors in the College of Arts and Architecture. (envelope, bi-fold card front/back) Photo credit: Stephanie Swindle Thomas. (A&A Sixtieth Anniversary brand campaign)
Publication ads promoting the College of Arts and Architecture: half page ad in Town&Gown magazine/Central Pa. Arts Festival edition; full page ad in an ICFAD (International Council of Fine Arts Deans) publication; quarter page ad in Town&Gown magazine/calendar spread. (A&A Sixtieth Anniversary brand campaign)
Celebration Stickers for various events.
Celebration Stickers for various events.
Celebration poster for various college events. (sub-brand for the promotion of the College's Creamery Ice Cream October flavor of the month: 60 Years of Arts and Architecture Happy Happy Joy Joy Ice Cream)
Secondary brand design elements for the sub-brand of the College's Creamery Ice Cream October flavor of the month: 60 Years of Arts and Architecture Happy Happy Joy Joy Ice Cream)
Four ice cream flavor display signs for events. (sub-brand for the promotion of the College's Creamery Ice Cream October flavor of the month: 60 Years of Arts and Architecture Happy Happy Joy Joy Ice Cream)
Various social media and digital promotions. (sub-brand for the promotion of the College's Creamery Ice Cream October flavor of the month: 60 Years of Arts and Architecture Happy Happy Joy Joy Ice Cream)
Undergraduate college recruitment bi-fold mailer.
College recruitment mailer for accepted students (yield).
Undergraduate college recruitment card at A&A events. Showcasing a variety of program images on the front-side of the piece.
Print ad for ICFAD's (International Council of Fine Arts Deans) 57th Annual Conference Program book.
Visual concept and design execution for college recruitment events promoted through social media platforms.
Penn's Woods Music Festival Brand Identity: I created the new brand for a music festival supported by Penn State School of Music, Penn State University, and the surrounding community. The new brand is dynamic and flexible: the mark is a fusion of three instruments - violin, trombone, and flute; in addition to allowing configurations of separate instruments. The new brand identity includes: the mark, color palette, style guide, secondary graphics and patterns, print and swag collateral, and online signage and presence.
Visual concept and design templates for college recruitment events and announcements promoted through e-marketing.
College of Arts and Architecture Graduation Celebration 2020 virtual event digital graphics: livestream ceremony, e-marketing, and social media.
Accepted student postcard mailer. Image provided by student.
Series of college and unit-level virtual ads and online events for prospective students: virtual event ad; various title slides for college/unit-level virtual visit events. I created overall design look and image collages for each unit. Image credit: Stephanie Swindle Thomas.
Virtual theme graphic for the College of Arts and Architecture web series featuring interviews with A&A alumni.
College recruitment card for the School of Visual Arts degrees.
College recruitment card for study abroad programs.
Creative direction: Scott Tucker.
College recruitment card for the School of Theatre degree.
College recruitment card for the School of Theatre degree.
College recruitment brochure card for the School of Theatre degree. Creative direction: Scott Tucker.
Campus Arts Symposium Program, April 2020 issue: College of Arts and Architecture Ad.
Vertical banner design for the College of Arts and Architecture Alumni Association.
Backstage Magazine, 2020 issues: School of Theatre ads promoting their curriculum.
New Student Orientation (NSO) Summer 2020 powerpoint presentation design.
Spend A Summer Day EXPO exhibit design. Shown here is the Design channel 9-panel exhibit. I designed the panels so that when all channels (DESIGN, PERFORMING ARTS, VISUAL ARTS) are displayed as a 27-panel exhibit, the design flows cohesively across its entirety. Each individual panel measures 42 inches wide by 28 inches height. Creative direction: Scott Tucker. Panel images: photography, Stephanie Swindle Thomas; Penn State student artwork.
Spend A Summer Day EXPO exhibit design. Shown here is the Performing Arts channel 9-panel exhibit. I designed the panels so that when all channels (DESIGN, PERFORMING ARTS, VISUAL ARTS) are displayed as a 27-panel exhibit, the design flows cohesively across its entirety. Each individual panel measures 42 inches wide by 28 inches height. Creative direction: Scott Tucker. Panel images: photography, Stephanie Swindle Thomas; Penn State student artwork.
Spend A Summer Day EXPO exhibit design. Shown here is the Visual Arts channel 9-panel exhibit. I designed the panels so that when all channels (DESIGN, PERFORMING ARTS, VISUAL ARTS) are displayed as a 27-panel exhibit, the design flows cohesively across its entirety. Each individual panel measures 42 inches wide by 28 inches height. Creative direction: Scott Tucker. Panel images: photography, Stephanie Swindle Thomas; Penn State student artwork.
Spend a Summer Day EXPO signage.
College of Arts and Architecture undergraduate majors and minors double-sided recruitment cards. Subtle geo design differences in the backgrounds of each card front. When displayed side by side, the background designs cohesively flow across all cards.
Vertical banner design for the School of Music. Image credit: Stephanie Swindle Thomas.
Student offer postcard mailer.
College recruitment signage.
Vertical banner design template for the Graphic Design department. Image credit: Penn State graphic design student artwork. Fall 2019
Study Abroad event signage and info card takeaway. Creative direction: Scott Tucker.
College recruitment card for current students.
Vertical banner design for the Graphic Design department. Image credit: Penn State graphic design student artwork. Spring 2019
3D promotional pop-up cube designed for the Graphic Design department. Red Paper Plane product. Image credit: Penn State graphic design student artwork.
2018-19 Visual identity for the College of Arts and Architecture three channel categories - Design, Performing Arts, Visual Arts - and a general college-level channel representing all three.
Arts and Architecture Majors Night event open to all Penn State Undergraduate students. I designed the Majors Night wordmark and Alumni posters; which includes the brand look for the A&A channel categories. Artwork created/provided by each artist.
Alumni posters showcasing Arts and Architecture channel categories - Design, Performing Arts and Visual Arts.
School of Visual Arts (SoVA) Graduate recruitment poster mailer.
School of Visual Arts (SoVA) Undergraduate recruitment poster mailer.
Town&Gown Magazine: 2020 State College First Night Program Ad.
Town&Gown Magazine: 2018-19 State College First Night Program Ad; 2019 State College Arts Fest Ad celebrating the Dean of the College of Arts and Architecture.
College-level infographic poster (preliminary).
Fall Visit Day agenda handout for prospective students and their parents.
Multicultural student acceptance postcard mailer.
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Penn State College of Arts and Architecture Branding/Print/Digital Collateral
A sample of branding identity, print collateral, and digital projects that I create/design for Penn State College of Arts and Architecture.
