Tracy Jackson

Citigroup | Human Resource Brand Identity Guidelines - I conceptualized and rebranded Citigroup's Human Resource Department. Citi for you is seen and identified company-wide, both nationally and internationally, through all marketing collateral. The end deliverable was this guideline book covering all aspects of the Citi for you brand. Produced at 20nine.

Citigroup | Human Resource Brand Identity Guidelines - Citi for you branding guidelines is broken into two sections; each section is broken into sub-sections; Section one contains the Citi for you logo, wave graphics, use of typography and use of imagery; Section two contains all branding applications and digital media. Citi for you is seen and identified company-wide, both nationally and internationally, through all marketing collateral. The end deliverable was this guideline book covering all aspects of the Citi for you brand. Produced at 20nine.

Citigroup | Citi for you Health Newsletter - Citi for you Health Newsletter sent to all of Citigroup's employees. Contains up to the minute information about Citi employees' health benefits and how to access these benefits. Produced at 20nine.

Citigroup | Citi for you Health Newsletter - Citi for you Health Newsletter showcasing information about health benefits and what it has to offer to its employees, as well as who to contact for questions about specific benefits. Produced at 20nine.

Citigroup | Employee Resource Guide - Citi for you Employee Resource Guide sent to all of Citigroup's employees. Contains explanation of health benefits for all employees, how to access this information and who to contact in case of questions. Produced at 20nine.

Citigroup | Employee Resource Guide - Citi for you Employee Resource Guide sent to all of Citigroup's employees. This spread contains contact information and upcoming events. Produced at 20nine.

Citigroup | Human Resource Brand Identity Guidelines - Various Applications. I conceptualized and rebranded Citigroup's Human Resource Department. Citi for you is seen and identified company-wide, both nationally and internationally, through all marketing collateral. Produced at 20nine.

Pecora Product Catalog - I designed Pecora Corporation's product catalog for their weatherproofing product line of sealant materials. Pecora wanted the catalog to reflect the new look of their product logos and labels. The overall response to the catalog was very positive. Produced at 20nine.

Pecora Product Catalog - I designed Pecora Corporation's product catalog for their weatherproofing product line of sealant materials. The idea was to showcase their products in a simple and organized way. Images of actual buildings using Pecora's sealants were placed throughout the catalog. A closeup visual of the specific product used was highlighted with each building. This showcased the range of sealants Pecora offers. Produced at 20nine.

Pecora Product Catalog - I designed Pecora Corporation's product catalog for their weatherproofing product line of sealant materials. Pecora wanted the catalog to reflect the new look of their product logos and labels. Shown here is the table created to highlight all of Pecora's products. Produced at 20nine.

Pecora Product Catalog - I designed Pecora Corporation's product catalog for their weatherproofing product line of sealant materials. A table was created to highlight all of Pecora's products. For easy navigation, the products are listed on both the left and right sides of the spread to help the eye visually move across the table. Columns and rows of text are differentiated by use of color; again, to help the eye distinguish one product description from another. Produced at 20nine.

CIT | Talent & Strategy Marketing Collateral Brochure - I created and designed the annual conference program and agenda brochure for CIT's Talent and Strategy group. CIT is a leading global finance company providing financing of all kinds for businesses. Produced at 20nine.

CIT | Talent & Strategy Marketing Collateral Brochure - For CIT's T&S brochure, I created and designed the key marketing model that represents the many programs that fall within the Talent and Strategy division of CIT. The triangular-shaped model (shown here) is broken into three distinct categories which represent and contain their own programs. CIT is a leading global finance company providing financing of all kinds for businesses. Produced at 20nine.

CIT | Talent & Strategy Marketing Collateral Brochure - Throughout CIT's Talent and Strategy brochure, graphic icons are placed next to the descriptions of each program. These icons, along with selective color, help the reader to quickly identify which group the program falls within the T&S division of CIT. I designed two sub-models (shown here) placed throughout the brochure. These models help the reader to visualize the processes' that certain programs follow. Produced at 20nine.

CIT | Talent & Strategy Marketing Collateral Brochure - Throughout CIT's Talent and Strategy brochure, graphic icons are placed next to the descriptions of each program. These icons, along with selective color, help the reader to quickly identify which group the program falls within the T&S division of CIT. Produced at 20nine.

CIT | Talent & Strategy Marketing Collateral Brochure - I created and designed the charts (shown here) summarizing each program that falls within CIT's Talent and Strategy key marketing model. The triangular-shaped model is broken into three distinct categories which represent and contain their own programs. Produced at 20nine.

CIT | Talent & Strategy Marketing Collateral Brochure - I created and designed the annual conference program and agenda brochure for CIT's Talent and Strategy group. CIT is a leading global finance company providing financing of all kinds for businesses. Produced at 20nine.

CIT | Corporate Bonus Plan Brochure - I designed this information brochure for CIT's employees on workplace performance. CIT is a leading global finance company providing financing of all kinds for businesses. Produced at 20nine.