This is a practice brief I designed for Mount Becher. The main idea was to make a contemporary, sleek and aggressive design that would capture the dynamic things you can do on the mountain, like climbing, snowboarding and skiing. I designed the logo, business card, poster, annual report sample pages and a company letterhead. The logo captures the silhouette of the mountain, which in turn resembles the capital letter 'M', the first letter of the client name. Also, if you look closely you'll see that the logo resembles a boot.
Tools used: Adobe Photoshop, Affinity Designer.
Fonts used: Helicopta (modified, Chequered Ink), Raleway (Matt McInerney, Pablo Impallari, Rodrigo Fuenzalida, Igino Marini), Oduda (Thom Niessink).
