Timothy Reilly

NATURA Rebranding - For my senior project I chose to rebrand an existing wine, NATURA which is produced by Emiliana. While interning at Banfi Vintners i had come across this wine which was having trouble identifying with its target audience, so i took it upon myself to create an entire new identity. this project consisted of new labels, a redesigned website, new advertisements, new shelf talkers, and promotional giveaway items.

Our Wines Page - This page displays all of the NATURA wines, the viewer is able to cycle through by simply moving the mouse to the left or right of the center bottle. Upon clicking on the center bottle, a description window will slide out from behind the bottle with information about that specific variety such as its origin, grape variety, and a detailed description.

Organic Page - This page discusses the companies methods of producing their wine while remaining environmentally conscious.

Recipes Page - This page contains a list of delicious recipes which are chosen because they pair well with specific NATURA wines. Upon clicking on the recipe which sounds good to you, the viewer is then provided with a list of ingredients as well as cooking instructions.

Magazine Advertisement - A magazine ad which is aimed at pushing the organic aspect.

Promotional Gift Items - Promotional gift tee-shirt along with a single bottle gift box.
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