Shark – 5 star - This line was created to kick save sales at Target, who was questioning some tough times for Euro-Pro. The series was changed to diamond and the color to pearl white, but the essence of the design remained intact.
Shark – Canadian Tire has an exclusive arrangement for Shark® branded products. They were seeking a design update that would not alienate their faithful shoppers. This initial concept layout incorporates a three tier value approach which would be extended to the remaining floorcare product sku’s.
“Better Cleaning Less Effort”, national ad campaign 12/08 - The ad placement ramping up to the holidays was purposeful, but the placement during a truly unique time in US history was a coincidence. The lift may have contributed to strong top end sales for the next 2 years.
Shark – 2010 Q4 Walmart product line - “I want a cohesive line look,” requested the floorcare buyer for Walmart.
That wasn’t an easy task for the president of Euro-pro®, who liked to personally craft each product message and didn’t want to alter his strategy. These results are in Walmart stores for Q4 2010.
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Shark - Home Care
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