Holmes – Retro logo
Holmes – Retro Fan - Gain equity? Try a retro design.
In compliment to the product design, this retro style logo and packaging was believable enough for consumers to call and thank us for bringing back our old product. Instant equity for a twenty year old company.
Holmes – Airwave Logo
Holmes – Airwave - Target® stores, well known for its progressive retail approach, wanted a unique package to show off this stylistic stand fan before they would offer this product. The concept set a mood, emphasized the style, highlighted the features and “by the way, the product must ship in four weeks!” — It did!
Holmes – Pollenex Logo
Holmes – Pollenex brand - Once a well know brand in its own right, Pollenex was bought by Rival Corp. which was then acquired by The Holmes Group. The brand was in flux. A single product manager was running a brand that was a company itself and was in the midst of being repositioned. This bridge design was the splash needed for the Housewares Show and lasted until the positioning was settled the next year.
Bionaire - Heater
Bionaire - Air Purifier
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Holmes – Home Environment Products
