Aardvark Tactical: Strategic consultation, re-branding, website re-design and development for four fully-automated java ecommerce portals with over 30,000 United States military and state police products. Custom built CMS and back-end administration portal. Complex integration with legacy MAS InSync database including unique tax table technology and unique log-in specific push-pull data capabilities. Strategy and programming of web marketing initiatives, including search engine optimization, setup for internal data harvesting for email campaigns, internal training for landing page creation. Branding campaign elements included strategic re-branding of Aardvark Tactical and the Aardvark foundation; launching a fully-automated website, print advertising and collateral; media relations and more. On-site training and consultation was performed to empower Aardvark with ability to manage site administration functions.