![](https://s3images.coroflot.com/user_files/individual_files/104125_TLpZXxxilUtPSOWmjb_EyLmCT.jpg)
Doritos is re-branded to reflect it's core audience: Guys ages 14-23
The spray like mark reflects the interest in individuality and the bold expression of that sense. The size is reflective of a superhero mark, which resonates with the core audiences inner desire to be a superhero.
![](https://s3images.coroflot.com/user_files/individual_files/104125_lRgiIiR4iReUTBRDH1Vh8zPmh.jpg)
The packaging extends self-expression through techno-street inspired artwork resonating with gamers, and kids on the go.
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