The segments, while functional, open beautifully to reveal the precious honey inside. To add further form, a perfect-fit outer-wrap was designed to adhere to each segment. The whole package became one compelling piece, revealing the precious premium cargo inside. To premiumise the experience of unboxing, a tear-strip was tailored; sealing the package and creating the feeling that something previously untouched lay within. As you peal the box open, a glimmer of honey is seen, then the segments collapse in stages, revealing the jar inside - showcased on a purpose-built stage of beautiful protective packaging.
Marx Design handled the brand and artwork in a glorious manner.
Thinking inside the box, we’ve created a truly beautiful, yet robust, piece of packaging that works as hard as the bees themselves.
Photography - Duncan Innes
Final imagery thanks to & copyright © Marx Design
