The initial brief was around the Russian doll concept - a figure that separates, top from bottom, to reveal a smaller figure of the same sort inside, which has, in turn, another figure inside of it, and so on... It was my task to interpret this with cardboard and use the four new packaging stocks available. I decided to base the form around a cube. A classic symbol of packaging - the humble box. Not a boring one though, a sexy one with flowing lines, movement, surprise and anticipation, all captured inside.
The most satisfying part to my process was being able to apply some of my older packaging concepts that never made it across the line, or didn't live to tell the tale in earlier projects. Whilst crafting the idea they all seemed to climb into my head at once, forming the perfect package. Combined together they've turned into one of my most favoured and celebrated creations, and in essence - a Frankenstein packaging piece! A living, breathing, beautiful swatch book..
