1Above® are here to bring back the love of flying, to help the well travelled fly well and arrive ready. They have produced a product that puts people back in control of their health when they fly. 1Above® combines the best of nature and science to help hydrate fast, support circulation and fight the impact of jet lag.
The brief was to refresh the effervescent tablet packaging. Stepping away from the standard square carton to a bespoke form, with originality and improved usability for the 10, 25 and 50hr packs.
The fundamental theory to this design was to develop a piece of packaging that would work harmoniously with the brand. If the pack could adopt the form of the droplet icon, not only would it create a beautiful shape but also reflect the true essence of the product – hydration.
