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Direct mail, email campaign, and tickets handed out in the booth during the show. Party took place on a yacht on the San Francisco Bay.
Almost as important to Schletter as the tradeshow itself were the company's industry-renowned themed tradeshow after parties which typically attracted more than 2000 guests over the course of a few hours.
![](https://s3images.coroflot.com/user_files/individual_files/565191_sjibbcg4hezruclswrkocizqw.jpg)
Email campaign, tickets handed out in the booth, and promotional items handed out during the party which was at the legendary House of Blues in Chicago.
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