![](https://s3images.coroflot.com/user_files/individual_files/52528_lluRZqKQ5HKhmwRLxBXjAijAx.jpg)
2009 Nike Sportswear AW77 - the first singular product message approach for sportswear. simple, clean typography. developed cardboard mannequin forms to show the hoods up. premium athlete shot by david sims. example shown, niketown, london.
![](https://s3images.coroflot.com/user_files/individual_files/52528_GNVBjHD4GOynJjmA7utB9jvus.jpg)
Nike 6.0 Retail Direction - a complete fixturing program, from hardware to seasonal graphics and the programming by which they update. example shown, pacific sunwear, los angeles.
![](https://s3images.coroflot.com/user_files/individual_files/52528_VziWqXinTauTwyqfU5NiiZdx8.jpg)
2009 Air Max Evolution - the original shoe, remastered with today's materials. wanted to show the duality in equal footing, so reflection was used. the components of the shoe are arranged in a rorschach looking pattern. example shown, transit, new york.
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