2009 Nike Sportswear AW77 - the first singular product message approach for sportswear. simple, clean typography. developed cardboard mannequin forms to show the hoods up. premium athlete shot by david sims. example shown, niketown, london.
Nike 6.0 Retail Direction - a complete fixturing program, from hardware to seasonal graphics and the programming by which they update. example shown, pacific sunwear, los angeles.
2009 Air Max Evolution - the original shoe, remastered with today's materials. wanted to show the duality in equal footing, so reflection was used. the components of the shoe are arranged in a rorschach looking pattern. example shown, transit, new york.
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