nike id design studio, nyc - collaborated with art director on this project. he worked on space and experience, i took the white walls and added graphics and detail. created custom designs on all pillows, designed unique wallpaper patterns inspired by the footwear, colored product to merchandise the space, and designed print collateral for the consumer experience. communication arts winner, 2005.
nike id world cup product - the new pack had dj clark kent grilling me on the new featherlite metallic leather at a party in nyc. for this wave of product i decided to take the world cup concept someplace no one else was. i cropped into the team logos, whacked out their colors and used materials, like kangaroo, inspired by football boots [cleats for the rest of us]... creating a take on the event no one else at nike could.
nike+ pr kit - the announcement of the partnership between nike and apple. it was a big deal. nike+ is probably the biggest performance innovation nike has had in years. the kit was designed to give to guests at the event.
cat power poster, mfnw - nike sponsored 3 events during the music fest, and when they decided to do posters, i jumped at the chance.
sanctuary gallery - identity as signage at entrance.
handful pr kit - a small start up in portland, making sports bras designed for the "smaller chested" athlete. i signed on to do the pr kit, and have since updated her branding, art directed a photoshoot, worked with a developer to reskin the website, promo materials, product color and specs, and packaging. we're kicking off event strategy in the weeks to come. photography: robbfarrington.com
nike black fives consumer takeaway
chill story album - burton snowboards national non-profit program set up to get underprivilidged kids out on the snow. this book is the yearly dive into stories of select children from each city that chill helps in.
george carlin cd - through atlantic records
dvs - francisco shoe graphics - also designed (cut and sew) coordinating hoodie and graphics.
burton women's high end binding concept
mexico numbers - world cup 06 - studied mexican culture and history of the sport within the country. the numbers are inspired by the 1968 world cup graphics, but evolved, streamlined and made to reflect the nike aesthetic.
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Jen Lorentzen
Multidisciplinary Designer Portland, OR