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UX/UI/web design: Ecommerce | School Outfitters' services and sub-services pages

The services landing page replaced the "About Us" page, and highlights the full suite of services and amenities available--the distinct characteristic that puts this company ahead of their competitors. In addition to loads of collaboration, design, research, building prototypes, and QA testing, I assisted in art directing the photoshoot for each of the Services cards and the sub-services hero.

The result: A modular showcase of services to assist customers, whether their needs are directly transactional or require enterprise-level turnkey project management. Engaging imagery add a humanizing component to the page, and supported by the professional yet conversational tone of the copy, underlines trust and competency.

On the sub-services pages, the use of color and call-outs give the reader an at-a-glance summary of the information and draw attention to the "contact us" CTAs. Additional navigation between each of the sub-services encourages the user to explore, if necessary.

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Theresa Giacobbe
User-centered design | Ecommerce Cincinnati, OH