Collaborated with a multidisciplinary team to roll out a completely new homepage for School Outfitters, departing from the previous products-focused transactional design to showcasing the company's full suite of services and expertise. I created a number of wireframes and mockups through brainstorming, identifying customer pain points, mood boards, and thorough research of high-performing, user-tested features. The mockups were tested, annotated for handoff to developers, and then QA tested in staging. The finished version was A/B tested.
The result: A clean, modern design focused on the user's journey. Clear navigation makes the path more intuitive and alleviates anxiety. Customer testimonials and a portfolio of enterprise-level work build customer trust and confidence in School Outfitters' capabilities. Large chunks of information and value propositions are communicated visually. Services that may have previously gone unnoticed are now front and center and completely accessible.
