Refrescante Diversión - Piece: Billboard Project Name: Minute Maid Pulpy 2013 Campaign Company: Ad-diction Client: Ad-diction, Puerto Rico
Refrescante Diversión - Piece: Gas Pump Project Name: Minute Maid Pulpy 2013 Campaign Company: Ad-diction Client: Ad-diction, Puerto Rico
Refrescante Diversión - Piece: Poster Project Name: Minute Maid Pulpy 2013 Campaign Company: Ad-diction Client: Ad-diction, Puerto Rico
Refrescante Diversión - Piece: Poster Project Name: Minute Maid Pulpy 2013 Campaign Company: Ad-diction Client: Ad-diction, Puerto Rico
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Minute Maid Pulpy
Minute Maid Pulpy, a fruit drink with real orange pulp, full of personality. That is what inspired us in Summer 2012, to develop the successfully fun and flavorful concept and tagline “¡Pulpéate!”. A new word to describe a self-indulging and unique sensorial experience that is only possible while tasting and enjoying real, yummy and refreshing pulp.
“Pulpéate” is the heart of this refreshing campaign, reinforced with quirky questions and statements, which were adapted for proper media usage.