Project Name: MINI Takes the Island
Company: Ad-diction
Client: Autogermana MINI, Puerto Rico
Piece: Press Kit
Year: 2012
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MINI Takes the Island
3-month pirate themed campaign was executed to gather up a MINI crew, to join the fleet. Pirate language was implemented throughout every piece prior and during the event, including transit and decorative signs, in order to maintain consistency, and spread MINI’s fun and outrageous personality, arrgh.