Nike SP14 Digital Toolkit - Tier 1
The objective for this project was to design a cohesive digital campaign for 55 Nike Sponsored NCAA teams that maintained consistency in branding and messaging throughout web banners of different sizes and dimensions for use in email marketing and on Dick's Sporting Goods website and Fanatics.com. The teams were split into four different groups based on allocated budgets and assets: Tier 1, Top 10, Tier 2, and Tier 3.