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While the Holiday 2014 Nike Skateboarding Mall Launch was carried out with big budgets that afforded the use of electricity and custom materials, our team had to design for Core (Small Business) retail spaces as well. While we didn't have the budget to design pinnacle displays for these locations and often experienced more restrictions, the same story needed to be told in a cohesive manner. The above window display at Blades in NYC is just one example of our Core executions with the "Light Up The Streets" messaging.
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When consumers arrive at the upstairs loft at Blades, they are greeted with the above reflective floor graphic that dominates the space with Nike SB Branding and continues the story of the Holiday 2014 launch.
![](https://s3images.coroflot.com/user_files/individual_files/137082_xnohak6xjc_mu6y7brlj_fi3r.jpg)
The Nike SB Footwear Wall at Blades is situated across from the floor graphic and continues the Holiday Launch messaging at the engage and connect levels with black and white photos of Nike athletes paired with their signature Flash Pack shoes. The bent metal footwear glorifiers display the connect level features and benefits of the corresponding shoe and urge consumers to use the flash of their phones to activate the reflective technology of the shoes while simultaneously triggering reflective properties of the ink used to print the chevron backdrops and borders.
![](https://s3images.coroflot.com/user_files/individual_files/137082_ggqw86ixpugvftzbltan9wew_.jpg)
Detail of the footwear glorifiers at Blades.
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