![](https://s3images.coroflot.com/user_files/individual_files/115302_t6iliyc7eje6hervqj8s4vytm.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/115302_man3my2tavq0xn75nuwhwh0x8.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/115302_llvbxp3xlmqtywubnqummv5lx.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/115302_e9zh7ilhl3jlezvmlshyv3lgh.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/115302_bradkox7rtmepngw37lntnaaf.jpg)
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![](https://s3images.coroflot.com/user_files/individual_files/115302_s4bhyyuobsgsorfctqgieglqs.jpg)
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![](https://s3images.coroflot.com/user_files/individual_files/115302_dfyu0cimgejee3920szuqeroa.jpg)
Proposal, not installed. Seoul Run City extruded text installation
![](https://s3images.coroflot.com/user_files/individual_files/115302_ab_s3eorv_dxsqb3enx3ap2mb.jpg)
Proposal, not installed. Seoul Run City vinyl wall cling
![](https://s3images.coroflot.com/user_files/individual_files/115302_wjhmfyasznffxbuuewzrqnlkv.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/115302_srkiocuzifkozegdvcnrvn2rl.jpg)
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Baltiflage is a pattern based on the Maryland flag, and used in a variety of ways in the Under Armour library. However, there has been some hesitation to use it prominently in a retail setting, due to the bulbous elements that some object to. To begin this project I modernized the Baltiflage pattern, removing its round elements and introducing secondary line work to add more visual interest (below). This became the base for many elements throughout the store.
![](https://s3images.coroflot.com/user_files/individual_files/115302_pxrcpegql4qebvnd7a2uzkera.gif)
Baltigrid development
![](https://s3images.coroflot.com/user_files/individual_files/115302_6y4kj4lq4gfqbj_00c8whu6bz.jpg)
Protect This House wall, design intent
![](https://s3images.coroflot.com/user_files/individual_files/115302_k5snfzhemipc4m8jntuttbvyr.jpg)
Baltigrid surface used for column wraps
![](https://s3images.coroflot.com/user_files/individual_files/115302_fi3jbz6vvfigtyg9s4qlror9i.jpg)
Athlete column wrap, Andy Murray
![](https://s3images.coroflot.com/user_files/individual_files/115302_d2u6hxghyeeewtr4yn3o4u2lg.jpg)
Athlete column wrap, Lindsey Vonn
![](https://s3images.coroflot.com/user_files/individual_files/115302_sh07voq8p6vqyzvqg47fivh3t.jpg)
Athlete column wrap, Stephen Curry
![](https://s3images.coroflot.com/user_files/individual_files/115302_vhbri3_kfycvfwp3cmzptkzcy.jpg)
Athlete column wrap, Misty Copeland
![](https://s3images.coroflot.com/user_files/individual_files/115302_rip28cgzi8ioqwg72oo6u88kq.jpg)
Athlete column wrap, Anthony Joshua
![](https://s3images.coroflot.com/user_files/individual_files/115302_jaotds8ekfoime6bd8vwqcjtc.jpg)
Top floor fitting room hallway, Jordan Spieth
![](https://s3images.coroflot.com/user_files/individual_files/115302_gmfxhop857k75r0sapeoifg33.jpg)
Escalator Wall Installation, timeline of major international competition wins (including Olympic medals) by Michael Phelps. The Baltigrid pattern is used on the image's left side to complement the 3D Baltigrid elements that surround the escalator.
![](https://s3images.coroflot.com/user_files/individual_files/115302_towqab4bd4uwpk4zwersv7lr7.jpg)
Timeline (close-up)
![](https://s3images.coroflot.com/user_files/individual_files/115302_tckixaqzrazypcbjxz0k2plyx.jpg)
Under Armour's suite of Connected Fitness apps includes MapMyRun, which allows users (among other features) to map and track their runs. An internal Under Armour team, Single View of Consumer, can use this data to track an area's exercise habits and build visualizations based upon that data. We use this data, as well, to create compelling maps which show the human activity in a given area, bringing local storytelling into evergreen in-store artwork.
![](https://s3images.coroflot.com/user_files/individual_files/115302_yo4iwsrhsqi0ytp6u5etpej4f.jpg)
For this store (and going forward), I proposed new language based upon the title of a George Bodenheimer book, Every Town Is a Sports Town. All cities boast large populations of athletes who participate in all manner of sports. In this vein, I proposed the language: [City Name] [Sport] City (here, Seoul Run City), which can can contain many variants (Seoul Golf City, Seoul Hoops City), and can be adapted globally.
Proposal, not installed. Seoul Run City extruded text installation
![](https://s3images.coroflot.com/user_files/individual_files/115302_rs3foilnaunmslbc3qkw7yrim.jpg)
Proposal, not installed. Seoul Run City
![](https://s3images.coroflot.com/user_files/individual_files/115302_rw7xwuhadxiyyfdbnhvetcxrj.jpg)
Youth column wraps (vertical jump; Who Will You Become (not installed)) and floor decal (standing broad jump)
![](https://s3images.coroflot.com/user_files/individual_files/115302_qtrb0phoweyyk7rgcx3glprfp.jpg)
Bottom floor fitting room hallway, The New Tradition In Sport
![](https://s3images.coroflot.com/user_files/individual_files/115302_wdxxtsel8rwew7jxtc3yn3qcp.jpg)
The New Tradition In Sport (close-up)
![](https://s3images.coroflot.com/user_files/individual_files/115302_jdb6orkelkcwemyqpxbmzvgaq.png)
This creative for digital is based upon Bojagi, a traditional Korean quilting technique. Built atop the Baltigrid pattern, this artwork is a nod to local custom. The typeface used is based on the Baltigrid pattern, and was developed by Nathan Grundhauser.
![](https://s3images.coroflot.com/user_files/individual_files/115302_56hx5rrpbczrdfqbwyui4uxih.png)
Still for digital display, Seoul Run City
![](https://s3images.coroflot.com/user_files/individual_files/115302_i4o7kxawehmc4tqbnkvzm83_m.png)
Still for digital display, Seoul Run City
![](https://s3images.coroflot.com/user_files/individual_files/115302_wi3egxaas6blztivnzhlrshvy.png)
Still for digital display, Seoul Run City
![](https://s3images.coroflot.com/user_files/individual_files/115302_v30ctmiacbvhp4uflmteepojb.png)
Still for digital display, Under Armour / Seoul
![](https://s3images.coroflot.com/user_files/individual_files/115302_cvdrbetmbentd4buyl5qdzfvv.png)
Still for digital display, Under Armour / Seoul
![](https://s3images.coroflot.com/user_files/individual_files/115302_jpzerhl8qluh5sthbert6o_rl.png)
Still for digital display, Under Armour / Seoul
![](https://s3images.coroflot.com/user_files/individual_files/115302_mw2pdw9ot0mcx0qkjhkyj5veo.jpg)
Still for digital display, Seoul Football City
![](https://s3images.coroflot.com/user_files/individual_files/115302_fzlkfbeo8mfjeqgfogbncgkih.jpg)
Still for digital display, Seoul Football City
![](https://s3images.coroflot.com/user_files/individual_files/115302_y6dpfmg8wi0wdlvvqhafccyht.png)
Still for digital display, Seoul Hoops City
![](https://s3images.coroflot.com/user_files/individual_files/115302_9nhgotqkbxx0xzdrhpy0g5ouv.png)
Still for digital display, Seoul Hoops City
![](https://s3images.coroflot.com/user_files/individual_files/115302_ktev3uyzur0qskfvnwhweuijz.png)
Still for digital display, Seoul Golf City
![](https://s3images.coroflot.com/user_files/individual_files/115302_e40agi8celeayn_jrlof0lpvz.png)
Still for digital display, Seoul Golf City
![](https://s3images.coroflot.com/user_files/individual_files/115302_l7d6won2uyj7eoisjisibjfij.png)
Still for digital display, Seoul Golf City
![](https://s3images.coroflot.com/user_files/individual_files/115302_hzcuethrafa9wc392wsyfs6qn.png)
Still for digital display, Seoul Golf City
![](https://s3images.coroflot.com/user_files/individual_files/115302_wwqysy9pt_a9ceoroomdzjou_.png)
Still for digital display, Seoul Golf City
![](https://s3images.coroflot.com/user_files/individual_files/115302_ezckic_b9xgv3d6e2hahrxyqq.png)
Still for digital display, Seoul Golf City
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