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Nike Paul Rodriguez VI
Challenge/Solution
Together with Weshape and Nike team launch the Nike PROD VI skate sneaker in Brazil.
?Skaters like innovation and new experiences. We sent to the main skate promises of Brazil only one foot of the new Nike SB-PRO VI sneaker as an invitation to look for the other foot at the date of the event in the Nike store. In order to win the other pair they had to do a skate test at the best skateboard of São Paulo. There they also talked, won autographs and skated alongside to the world famous skateboarder Paul Rodriguez.
