Challenge/Solution
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As the product was made to be out of the kitchen into new environments as living rooms and balconies the colors and the design of the door were very important since the beginning. The colors followed international trends as bold and vibrant references of the launching time. Make the bottles and cans visible from the outside, communicate the internal temperature and give different controls according to the kind of beer were also important values since the beginning. In order to help with the friendly approach and the atmosphere the internal LED lighting had fade in and fade out. The UI has black touch screen that reminds of technology in a friendly and close interaction. The temperature digits were the big difference to other beer coolers. Inspired by the pubs temperature controls the red light + circled graphics helped to highlight the main feature of the product.
