B.blend is the first all-in-one capsule beverage platform in the world and was presented to the market by Brastemp in 2014. The project consisted in together with Whirlpool design team think about the complete experience solution of the product, from design to production. Responsible especially for the design of graphics, colors, finishes and materials, with development and approval inloco in suppliers in China and Brazil. ?In order to define the architecture of the product, consumers were heard in every step of the process, from the impact to such an innovative product, to the details of use and interaction. The maximum expression of the brand personality comes through 3 color options: Graphite (dark silver), Pepper (red) and Berry (eggplant), trend setter colors aligned with global trends like ombre. Designed for ease of use and accessibility, it has visual and audible error feedback.
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