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AAHPM Logo Redesign Concepts
Our team was challenged with offering a variety of options to this association client, the American Academy of Hospice and Palliative Medicine (AAHPM). We were asked to produce concepts ranging from a modest refresh through a complete design overhaul. My four options introduced new fonts and typography lock ups. They retained the client's existing color palette and incorporated a different application of their brand's well recognized "leaf" element.
