Teresa Schauer

The Candid Photograph image is a simple exchange between siblings. The design was created in Photoshop using levels, blend modes, and adjustment layers. The color image transforms from a regular photographic image into an art piece. Adding floral brushes of varying pink and orange colors adds to the artistic effect. The final touch is a flowing red ribbon designed using the pen tool and filling it with a simple pattern combined with green leaves. The result is a timeless captured moment that can be treasured for years.

The interactive Shutterfly Flyer is a direct mail poster for the Fall season. It is about an easy and convenient solution for sharing digital images with loved ones all over the world. It contains engaging phrases and images that guide the movement and consumers interaction with the mailer. The varying sans serif type sizes and style adds an interesting visual element and provides hierarchy in the design. The colors of orange, brown and red represent both Shutterfly colors and the fall season. The design is clean and simple and reflects how convenient it is to go to the Shutterfly website for photo memory needs. The target market for Shutterfly is digital photography users who enjoy sharing and purchasing images using the internet.