Jeep Wrangler advertisement campaign consists of three two-page magazine spreads. The campaign focuses on the adventurous person who enjoys excitement and thrill in nature. The experience depicted is more than drive around town getting groceries; it is climbing mountains, exploring the beach and getting muddy. The typography was a critical part of the design as it was the connection between the information and the images that brings the campaign together. The varying size of the type was combined with compatible nature colors in the images. Fun, playful expressions were used to connect the consumer to the fun experienced in the vehicle. The target audience enjoys intense all-terrain driving as well as a vehicle filled with options to keep driving interesting.
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