Background - Much of the world (Canada, Australia, Japan, and nearly all European countries) enforces laws requiring hands-free cell phone usage while driving. In the US, hands-free laws are gaining momentum; in 2008, twenty states had passed full or partial bans.
User research - I conducted primary, exploratory research with consumers of existing hands-free solutions to observe in-car phone use behavior and to identify pain points and product opportunities.
Key insights
Solution
Hands-free bluetooth car kit
Hands-free bluetooth car kit - The generously textured, matte grey body blends seamlessly with car interior visors and headliners. The soft, domed form appears to naturally surface from the headliner to complement car interiors rather than compete with them.
Hands-free bluetooth car kit - Prominent speed dial buttons and a large answer button landing pad (the speaker grille) provide easy operation by feel to keep eyes on the road.
Hands-free bluetooth car kit - project:
Hands-free Bluetooth car kit
company:
Kensington
team:
product manager
project manager
*lead designer
engineering
contract manufacturer
market date:
January 2009
retail price:
$120
Photography by Robert House
Stock photography from webphotographeer / iStockPhoto
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