This is a sales promotion tool for the Canon’s new entry class digital SLR camera, EOS Rebel SL1 and EOS Rebel T5i. Especially, the brand new model, EOS Rebel SL1 was announced as the world’s smallest and lightest digital SLR camera at that time. To advertise the benefits of its small size, we planned the actual-size paper model kit. For its easy assembling, it doesn’t need a glue and scissors. Each part is cut out in advance and is taken out from the sheet by the hand. We can easily assemble it fitting the tab into the slits.
My Role: Making construction of the paper craft. Drawing illustration of the instruction sheet. Drawing 3D pers. to illustrate its finish form.
Client: Canon ( I worked for S PLUS as a freelance designer. )
Date: 2013
