Target Window Display
There are a lot of items in the Target from diapers to reading glasses. That is to say, people use Target from the early to late in their life. From above, I got a key word “From the cradle to the grave with Target.” I regarded the white circle in the Target logo as the way. The way is the street of the city and the course of life also. The display expresses what the people come and go on the side walk and they have special events on their life, for instance, birth a baby, entering and graduating school, marriage and so on. And it means that the Target is willing to support their events.
I inspired by two images above. I searched images on the internet to get a clue of visualization.
Target In-Store Display
This is the summer season display plan for the in-store brands of Target [Converse One-Star, Mossimo, Pure Energy, Xhiliaration and Merona]. To impress customers the dynamic visual spirit of the Target brand, I sought solutions that would transform next words. 1: Depict summer. 2: Sculptural. 3: Playful. As a visual anchor of the space, I came up with an idea that people be dressed in Target brands was swimming in the space of Target. For easy install and giving surprise to customers, I suggest that I install mannequins made by paper, not normal mannequins. Those paper mannequins are printed clothes, shoes and so on, so-called paper craft.
I inspired by two images above. I searched images on the internet to get a clue of visualization.
Target Pop-Up Store
There is a close relationship between our life and Target. We needs Target to enhance our life. And I got a word “Every time, Everywhere with Target!“ for visual display concept. For impressing the customers with visual impacts, the pop-up store is made by inflatable clear vinyl. The new store can go to new places (Beaches, mountains, parks and so on) where the Target could not go to. I believe that the new store supports the people’s activity more than ever before.
I inspired by two images above. I searched images on the internet to get a clue of visualization.
Sketch
gLike
Brand Visualization for Target
I designed these visual displays for an assignment of Brand Experience & Visual Merchandising Workshop, NYU SCPS. For the Target, I created three concepts of visual displays ( IN-Store, Window Display and Pop-Up Shop.
Date: 2013
Note: This study was originally made for an assignment of the class of NYU SCPS Brand Experiences and Visual Workshop I had taken.
