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Planmed Verity Vet (Imaging system)
The goal was to translate an existing medical imaging system for veterinary use to better serve our customers from an unexpected field of use. The concept development was done in a tight time frame by iteratively creating quick mock-ups and then traveling to existing customers for feedback.
Verity Vet was developed by an in-house product development team. I was in charge of the concept development phase, and I did the industrial and UI design in the product development phase. I also managed the usability process for the regulatory approvals.
Launch year 2020.
