Tanya Paul

This was the first Prosumer Report I art directed. The theme being how mom's in today's time take the digital way to find their solutions to everyday problems, or to just find groups to join in, celebrate, etc. This is published as a report in the Havas Prosumer Insights page.

The character illustration is based on the context on each creative. These female characters were all illustrated from the scratch after scanning the sketches. I chose four basic colour palette for this project with digital icons in the background to compliment the theme.

• Art Direction
• Illustrator
• Illustration