![](https://s3images.coroflot.com/user_files/individual_files/671340_j8fuuicajl5yd7lxontliepmq.jpg)
The mission:
The founders of Vadiro asked us to design an identity for their services to help them present their differentiation to targeted & potential customers and users.
![](https://s3images.coroflot.com/user_files/individual_files/671340_hppljmhli0tg60mvadqklekct.jpg)
Identity Design Strategy:
We studied various traveling styles and targeted two main user segments for initial brand launching.
![](https://s3images.coroflot.com/user_files/individual_files/671340_w6xjjtypmopy4bvvz6ljppzjy.jpg)
Naming:
As this brand targets both Incoming and Domestic travelers, we chose a name that could be easily remembered and pronounced.
"vadi" stands for "land" and "ro" stands for "explorer, traveler".
![](https://s3images.coroflot.com/user_files/individual_files/671340_he6euykgddeymlguaudsjrffp.jpg)
Logo Design
![](https://s3images.coroflot.com/user_files/individual_files/671340_iq9tcispb3abxlatplvr_oijn.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/671340_qw5lrrcktqt62oz7v3e0gqjlp.jpg)
Visual Identity & Style :
The graphics have an energetic sense. There are different visual elements that help create a dynamic and ever-changing style.
![](https://s3images.coroflot.com/user_files/individual_files/671340_wjyir0hdie5mzbezsbvmpuxhy.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/671340_hbp0pi8oexdixkrasiy5mxplo.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/671340_efilkew8sxlnehtcumahmtvko.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/671340_a7vkubnnypq2kfce4zt2a73jr.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/671340_rvacbiu_okb2wb8n0ixoaqyxt.jpg)
Ads and presentations
![](https://s3images.coroflot.com/user_files/individual_files/671340_ozt26luudcm2xn_sjpolamlfj.jpg)
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