![](https://s3images.coroflot.com/user_files/individual_files/671340_xxrzjlolqj20x9qnzgn03beyg.jpg)
Design Mission:
SLS asked us to design a new sense and exposure for their brand to empower them to expand from B2B markets to B2C markets and communicate with people directly.
![](https://s3images.coroflot.com/user_files/individual_files/671340_hiwwsz9j_dxe5gew7jwye2zoe.jpg)
Identity Core Concept:
We redirected all design efforts to create an Approachable and Life-ish sense for the brand, bringing their complex and untouchable subject (High-Tech Knowledge) to everyday life.
![](https://s3images.coroflot.com/user_files/individual_files/671340_muxapudhcmcilvuyckp7uvzuh.jpg)
Tagline:
The tagline is inspired by the core brand value and concept (Bringing Technology to Life; Bringing Life to Technology) and aims to create a humanized and life-centered sense for the business.
The word "code" refers to programming as meanwhile by mixing with the word "life", has a semantic approach to represent a special kind of alive and humanized Life Style.
![](https://s3images.coroflot.com/user_files/individual_files/671340_49_w3_bdi4xr9f_x9gl6sqtcp.jpg)
Visual Design:
We explored different ideas and paths to communicate the functions and emotions of the brand.
![](https://s3images.coroflot.com/user_files/individual_files/671340_tqnzyfrgfzp49503jizjdi4hg.jpg)
Logo:
A combination of Farsi and English letters of "Smart" & "Houshmand (means Smart in Farsi)".
![](https://s3images.coroflot.com/user_files/individual_files/671340_tdc6z6fwtvaaw9azgviomoh8c.jpg)
Visual Identity & style:
The visual theme represents a sharp and modern style.
![](https://s3images.coroflot.com/user_files/individual_files/671340_xhnpmpgqdivqntjqnymwf3khk.jpg)
Digital Experience:
The website combines easy-to-digest contents with high-tech services to imply the core insight of the brand.
![](https://s3images.coroflot.com/user_files/individual_files/671340_0qcf3x4mkwxcwpuenszugildu.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/671340_xaz5z9gd_w9wpp5gk0aoc2dni.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/671340_kwptwowvnspi0uxvutlu_l7kq.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/671340_vyzobu0pl6uckwu5lszqok40z.jpg)
Copywriting and Brand Tone:
We converged the two core components of the brand messaging: "High-tech" and "Everyday Life".
![](https://s3images.coroflot.com/user_files/individual_files/671340_yj2xfheem8lbzj7shmwt4vtga.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/671340_5sj3_r_wcdpaw3gpdnaocdy49.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/671340_wmjbl5tv0mogcdqflvmw5uyts.jpg)
Brand Guidelines:
We documented all the branding insights, tools and components to help the in-house design team continue developing and monitoring the design programs.
![](https://s3images.coroflot.com/user_files/individual_files/671340_zkoumgdjvx2xhu5qd_jgrbokv.jpg)
Brand Exposure and Ads
Farsi translation:
"Bringing life to Technology;
Bringing Technology to life."
![](https://s3images.coroflot.com/user_files/individual_files/671340_8ggim6dumsepaqbflrzf0bqgu.jpg)
Smart Land Solutions continues impacting our lives ...
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