![](https://s3images.coroflot.com/user_files/individual_files/671340_3jpycdmkje8dwnyeiazexdru2.jpg)
The design mission:
Our client asked us to design an ecology to help travelers plan their exploration through Iran and get proper and qualified services.
![](https://s3images.coroflot.com/user_files/individual_files/671340_7dci0ff7o3taim_gkeqcqx_id.jpg)
Business Design:
We mapped all the impactful nodes in the traveling ecology and defined the interaction style between the brand and each node.
![](https://s3images.coroflot.com/user_files/individual_files/671340_zu9occkldfyqin5i5_bf70hdz.jpg)
Naming:
The name consists of three Farsi verbs. "Ro" stands for "GO". "bin" stands for "See" and "zi" stands for "Live".
![](https://s3images.coroflot.com/user_files/individual_files/671340_io8bweygcm4ufmcubbny3eapb.jpg)
Service Design:
By using "Immersion" and "Insight Hunting", we designed the ecosystem of all the feasible services that can be delivered to a traveler via an online platform.
![](https://s3images.coroflot.com/user_files/individual_files/671340_tdvcsmfgifwihen9tq8ehxrwm.jpg)
Digital experience and Interface Design
![](https://s3images.coroflot.com/user_files/individual_files/671340_7xjhqul8zydc6sj0dje9imfpd.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/671340_yrkulsxbnisu8fehfi0osluyf.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/671340_2vsgv3xqvdfcejxsxqugawscg.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/671340_pjcnzvk6ickuvikdxsgo9janp.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/671340_tihkuoxfauvbouurf49rnu3gp.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/671340_mxwffu9v9au4rns9twijib8ge.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/671340_k0zkbakxtmuggbovfcmmtbwtp.jpg)
Logotype
![](https://s3images.coroflot.com/user_files/individual_files/671340_bigc9cueabov7rsexzdbmmblk.jpg)
Visual Identity & Style
We developed the visual system using traveling-related pictures to create flexible and dynamic graphics.
![](https://s3images.coroflot.com/user_files/individual_files/671340_7tfncvyijgwbgi0pc3stxhx2h.jpg)
Visual Ambiguity:
To keep the ambiguous and refresh feeling of traveling to a new place, we used texts to create a dynamic and once-in-a-lifetime texture for the pictures.
![](https://s3images.coroflot.com/user_files/individual_files/671340_kwqthlifqvydqkcijgikiltxi.jpg)
Brand Exposure and Advertising
![](https://s3images.coroflot.com/user_files/individual_files/671340_qduiqgga3z3knzj0oh6ehs4zw.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/671340_wlhrpcquyfprljtcqourahqa0.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/671340_pil6zyy9jij4lubzcv7ditfek.jpg)
Expanding Visual Identity
![](https://s3images.coroflot.com/user_files/individual_files/671340_azlj0qphkgwgxbjykn0m9i0ig.jpg)
The Brand Guidelines
![](https://s3images.coroflot.com/user_files/individual_files/671340_hm7ea5osezfheqmpckvbuk_58.jpg)
Supporting Traveling:
Robinzi is under development to deliver more integrated services to travelers all across Iran.
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