How should a dress be crafted to suit a successful person?!
And how should the brand be crafted?
Positioning and Targeting:
We positioned the brand to communicate and resonate with the targeted audience. The general characteristics related to success were the foundation of the brand DNA.
Brand Story and Presentation Approach:
We developed the brand vision and style through common characteristics of "High-End fashion" and "Success in life".
Tagline:
The tagline refers to precisely and passionately crafted style of both the "Products (as fashion)" and "Persona (as a successful person)".
ADs and Brand Presentations:
The advertising campaign communicates the Brand Story and Presentation Approach: Common characteristics of "Success in life" and "High-End fashion".
Digital Experience:
We developed and designed the website in alignment with Visual Identity, User Functional and Emotional Experience, and Brand DNA.
Production Management:
JQC asked us to design and manage the production of hand-crafted parts to create a premium value for its products.
In collaboration with Jeweler Craftsmen, we managed the production process of silver buttons and studs to create a unique and high-value product quality and experience.
Accessory Design:
We also designed a JQC buckle that contains 110 Gr of silver, installed on a leather belt.
Packaging Design:
The package has a long-lasting approach to guard the clothes and accessories.
Visual Identity & Style:
The logotype and graphics represent the Brand DNA: Being firm, strong and precisely-crafted.
Crafted Path:
JQC continues crafting more successful styles for like-minded people;
And we continue being there for them...
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JQC
As a producer of high-quality clothing and personal accessories, JQC asked us to develop their identity and exposure, based on their design approach; Premium High-End clothes with Hand-Crafted production.
