The project scope:
As video contents continue to be dominant in digital space and more service and content providers emerge, our client asked us to design a brand that offers more value than just video content.
Defining brand strategy & identity:
We tried to create a conversational and social space with a professional approach. A space that creators, collaborators and curators of video contents can share their ideas and insights so that people are motivated to have a conversation about them and in doing so, stretch their own vision and insight about life.
Naming & Tagline:
"Did" means "Sight / Vision" in Farsi and "estan" is a suffix that means "Land / Place".
Both the name and tagline imply the core message of the brand: "Have insight".
Foundation of Visual Identity:
We chose a playful approach to use PLAY and RECORD icon to develop the visual system.
A family of logotypes
Logotype Structure and Integrity
Visual Identity & Style
Visual Identity Expansion
Visual Identity & Digital Touch Points
Visual Identity & Interface
Copywriting
Ads and Presentations:
The launching campaign sends a message about "having different points of view" and looking through other people's eyes and minds. Stretching and expanding our world by looking through different perspectives, to get an Insightful Vision.
Brand Guidelines:
The in-house design team continues developing the brand, based on the fundamental brand structure and characteristics, presented in their Brand Bible.
Impacts:
Didestan continues growing to become a leading video platform in Iran ...
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Didestan
Didestan creates and delivers smart platforms for Iranian (or anyone who speaks Farsi) to access and share video contents, easily and conveniently.
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