Design Research - Collaborate with National Institute of Design, India -Conducted market and design research in Ahmadabad. - Designed printer based on the research results *Details information will be provided on request
Portable screen and Kaccha ( rough paper) Printer - Keeping the essence of what they are accustomed to (writing, customizing, conserving) and factors that appeal to them (time saving, trust, graspable) we thought of how a device that would help in inventory management and accounting would be of interest to them. This would save them much time where they would be able to procure goods with an ease of mind as well. Also a printer that could print on any type/size of paper might appeal to them as these papers would be readily available and cheap.
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HP research project
Sze Shiang
Marketing Executive ( Marcom) Singapore, Singapore